As Creative Director for The Shade Store's visual identity, I led the transformation of the brand's photography and styling, establishing a sophisticated new creative direction that positions window treatments in elevated residential settings. My vision focused on art direction and lifestyle imagery that redefined how luxury window coverings are showcased through lighting, styling, and environmental storytelling.
D E L I V E R A B L E S
Photoshoot Concepting Set Building Direction Photo Art Direction Location Scout + Selection Design Direction Package Design Brand Identity Brand Collateral Website Design