J. C R E W
FASHION
During my six-year tenure at J.Crew, I evolved from being the creative on many of the special projects during this time to leading the visual transformation of J.Crew Factory, elevating its photography and creative direction to align with the main brand's quality standards under the leadership of Jenna Lyons and Micky Drexler. This experience culminated in launching J.Crew Mercantile, where I developed the complete creative strategy and visual identity for this new retail concept, establishing distinct photography and styling directions that balanced accessibility with J.Crew's signature look.
D E L I V E R A B L E S
Photoshoot Concepting
Set Building Direction
Photo Art Direction
Photo Editing
Location Scout + Selection
Casting Direction
Design Direction
Catalog Design
Brand Identity
Brand Collateral
