J. C R E W
Through strategic creative direction and digital innovation, we revitalized J.Crew's visual narrative across multiple brand channels, developing distinctive creative strategies that drove significant engagement and sales growth. As Creative Director, we led the transformation of J.Crew Factory's identity while implementing new approaches to email marketing, social media, and studio operations that enhanced both efficiency and creative output.
The vision centered on creating compelling visual stories that resonated with diverse customer segments while maintaining the brand's heritage of elevated American style. By
implementing innovative creative strategies across channels, we successfully evolved the brand's digital presence while driving measurable business results.
Under my creative leadership, we achieved significant growth in digital engagement and sales, driven by fresh creative approaches and streamlined operational processes. My ability to identify opportunities for innovation while respecting brand heritage resulted in creative solutions that balanced business objectives with creative excellence, establishing new benchmarks for success across multiple channels.
Notable projects include:
Design of full branding and identity for J.Crew Mercantile
$1.2 million in a one day sale via a creative solve for flash sales
Developed an innovative franchise model for email and social media content
New still life studio workflow for more efficient workflow
D E L I V E R A B L E S
Photoshoot Concepting
Set Building Direction
Photo Art Direction
Photo Editing
Location Scout + Selection
Casting Direction
Design Direction
Catalog Design
Brand Identity
Brand Collateral
R E S U L T S
Spearheaded the comprehensive redesign of J.Crew Factory's visual identity, achieving unprecedented digital performance with flash sale emails consistently generating $1.2 million in revenue per campaign. This success led to being selected to conceptualize and launch J.Crew Mercantile's complete brand identity from inception through market rollout, overseeing all creative touchpoints and establishing a distinct positioning within the J.Crew portfolio.
SERVICES
Photography
— Moodboards
— Campaign Concepting
— Still Life Art Direction
— On Location Art Direction
— Location Scouting
— Casting
— Photo Production
— Set, Prop, Wardrobe
— Editing & Post Production
— Sound & Voice Over
— Music Sourcing
— Retouching
— Video Color Grading
Creative
— Creative Direction
— Photo & Video Art Direction
— Content Development
— Social Content
— Styling
Branding
— Logotype
— Identity System
— Brand Guidelines
— Brand Books
— Voice + Copy
Strategy
— Brand Auditing
— Brand Strategy
— Brand Positioning
— Creative & Content Strategy
— Strategy Workshops
Consulting
— Neuromarketing & Neuroaesthetics
— Creative Optimization
— Creative Operations
— Sustainability Best Practices
Digital
— DIgital Design
— Content Creation
— Website Design + Build
— Information Architecture
— Email Strategy + Design
Print
— Print Collateral
— Packaging
— Illustration