M A R T H A S T E W A R T L I V I N G
The role at Martha Stewart Living began in 1998 on the magazine's creative team and evolved to encompass multiple engagements across the brand. The work involved comprehensive development of home decor collections, lifestyle products, merchandising strategies, and special projects. Each project required meticulous attention to detail to maintain Martha Stewart's renowned standards for quality and design excellence.
The process involved conceptualizing and executing creative direction that translated Martha's sophisticated yet accessible aesthetic across all visual touchpoints. The work required developing comprehensive style guides, overseeing photo shoots, and establishing visual merchandising strategies that ensured every brand expression authentically represented Martha's vision while meeting commercial objectives.
The position required extensive collaboration with design teams, manufacturers, photographers, and merchandising specialists. This coordination ensured that each product launch maintained the brand's exacting standards while addressing practical considerations for mass-market production and distribution.
Notable achievements include:
Creative direction for multiple paint line launches
Launch of Martha Stewart Craft at Michaels, including packaging design, retail displays, and marketing materials
Launch of the Martha Stewart Signature Home Collection
Strategic development and launch of the Martha Stewart Collection at Macy's
D E L I V E R A B L E S
Creative Direction
Management of Creative Team
Photoshoot Concepting
Photo Art Direction
New Direction for Ecomm
Email Redesign for Klaviyo
Website Concepting
Website UX / UI
Website Technology Direction
Brand Collateral
R E S U L T S
The demonstrated ability to maintain exceptional creative standards and foster collaborative relationships led to multiple long-term engagements with the Martha Stewart brand spanning many years.
SERVICES
Photography
— Moodboards
— Campaign Concepting
— Still Life Art Direction
— On Location Art Direction
— Location Scouting
— Casting
— Photo Production
— Set, Prop, Wardrobe
— Editing & Post Production
— Sound & Voice Over
— Music Sourcing
— Retouching
— Video Color Grading
Creative
— Creative Direction
— Photo & Video Art Direction
— Content Development
— Social Content
— Styling
Branding
— Logotype
— Identity System
— Brand Guidelines
— Brand Books
— Voice + Copy
Strategy
— Brand Auditing
— Brand Strategy
— Brand Positioning
— Creative & Content Strategy
— Strategy Workshops
Consulting
— Neuromarketing & Neuroaesthetics
— Creative Optimization
— Creative Operations
— Sustainability Best Practices
Digital
— DIgital Design
— Content Creation
— Website Design + Build
— Information Architecture
— Email Strategy + Design
Print
— Print Collateral
— Packaging
— Illustration