W H I T E H O U S E B L A C K M A R K E T
We began working with White House Black Market in 2014 and continue to support the brand. This has included a comprehensive oversight of the brand's visual identity and customer experience evolution. Each project phase required meticulous attention to detail to elevate and maintain the brand's sophisticated positioning in the retail market.
The process involved developing and executing creative direction that transformed the brand's photographic approach and visual language across all touchpoints. The work required concepting innovative photo direction, establishing comprehensive style guides, and overseeing production to ensure each asset authentically represented the brand's elevated aesthetic while meeting commercial objectives.
The position expanded to include leading the redesign of the brand's e-commerce platform. This complex initiative required extensive collaboration with UX designers, developers, merchandising teams, and stakeholders to create an intuitive digital experience that balanced sophistication with functionality. The work ensured a seamless translation of the brand's premium positioning into the digital space while optimizing for conversion and engagement.
Notable achievements included:
Transformation of brand photography and visual direction
Development of comprehensive style guides and creative standards
Implementation of elevated e-commerce user experience
Integration of sophisticated digital merchandising strategies
D E L I V E R A B L E S
Photoshoot Concepting
Set Building Direction
Photo Art Direction
Casting Direction
Design Direction
Marketing Collateral
SERVICES
Photography
— Moodboards
— Campaign Concepting
— Still Life Art Direction
— On Location Art Direction
— Location Scouting
— Casting
— Photo Production
— Set, Prop, Wardrobe
— Editing & Post Production
— Sound & Voice Over
— Music Sourcing
— Retouching
— Video Color Grading
Creative
— Creative Direction
— Photo & Video Art Direction
— Content Development
— Social Content
— Styling
Branding
— Logotype
— Identity System
— Brand Guidelines
— Brand Books
— Voice + Copy
Strategy
— Brand Auditing
— Brand Strategy
— Brand Positioning
— Creative & Content Strategy
— Strategy Workshops
Consulting
— Neuromarketing & Neuroaesthetics
— Creative Optimization
— Creative Operations
— Sustainability Best Practices
Digital
— DIgital Design
— Content Creation
— Website Design + Build
— Information Architecture
— Email Strategy + Design
Print
— Print Collateral
— Packaging
— Illustration