W H I T E H O U S E B L A C K M A R K E T
FASHION
As a consulting Creative Director for White House Black Market since 2014, I've led their visual evolution from initial photo concepting through comprehensive photography direction that elevated the brand's imagery. My role has expanded to now lead the redesign of their e-commerce experience, focusing on creating an elevated, user-centric digital platform that aligns with the brand's sophisticated aesthetic while driving conversion and customer engagement.
D E L I V E R A B L E S
Photoshoot Concepting
Set Building Direction
Photo Art Direction
Casting Direction
Design Direction
Marketing Collateral
