As consulting Creative Director for Wagwell, I developed the brand's complete visual identity, modernizing their typography and color palette while creating innovative product photography that earned WWD coverage and establishing the website, advertising and social media direction still used by their agencies today. Drawing from my product development expertise, I helped conceptualize and launch their signature Paw Protector, while building a cohesive creative strategy that elevated pet accessories through sophisticated fonts, an unexpected color scheme, and lifestyle imagery that matched the caliber of premium human brands.
D E L I V E R A B L E S
Photoshoot Concepting Set Building Direction Photo Art Direction Location Scout + Selection Casting Direction Design Direction Brand Expressiong Brand Identity Brand Collateral Website Design
