P E T S & K I D S
We consult for premium pets and children's brands involved developing comprehensive visual identities and establishing sophisticated brand expressions that elevated these categories to new levels of refinement. Each project required translating luxury market sophistication into pet and children's accessories while maintaining commercial appeal. These are two of the most difficult categories to differentiate in ~ if you don’t believe us, try to get a Great Dane to sit still for a photo!
The process involved modernizing brand elements through carefully selected typography and distinctive color palettes that challenged category conventions. The work encompassed directing product photography that earned industry recognition, including coverage in Women's Wear Daily, while establishing enduring creative standards for website design, advertising campaigns, and social media strategy.
The position required extensive collaboration with internal teams, external agencies, and manufacturing partners. This coordination ensured cohesive creative implementation across all platforms, successfully positioning pet and children's accessories at premium price points through elevated art direction and sophisticated lifestyle imagery that rivaled human luxury brands.
Notable achievements include:
Development of award-winning product photography
Creation of distinctive brand identity systems
Implementation of innovative social media strategies
Humaine methods practice for the pets [and no candy or rewarding for kids!]
SERVICES
Photography
— Moodboards
— Campaign Concepting
— Still Life Art Direction
— On Location Art Direction
— Location Scouting
— Casting
— Photo Production
— Set, Prop, Wardrobe
— Editing & Post Production
— Sound & Voice Over
— Music Sourcing
— Retouching
— Video Color Grading
Creative
— Creative Direction
— Photo & Video Art Direction
— Content Development
— Social Content
— Styling
Branding
— Logotype
— Identity System
— Brand Guidelines
— Brand Books
— Voice + Copy
Strategy
— Brand Auditing
— Brand Strategy
— Brand Positioning
— Creative & Content Strategy
— Strategy Workshops
Consulting
— Neuromarketing & Neuroaesthetics
— Creative Optimization
— Creative Operations
— Sustainability Best Practices
Digital
— DIgital Design
— Content Creation
— Website Design + Build
— Information Architecture
— Email Strategy + Design
Print
— Print Collateral
— Packaging
— Illustration