L I N G E R I E
We served as consulting Creative Director for several lingerie brands, focusing on elevating brand positioning through sophisticated visual direction while maintaining authenticity and inclusivity. Each project required a delicate balance of refinement and accessibility to enhance market position.
The work demanded careful attention to maintaining brand values while elevating the visual presentation to support premium market positioning and facilitate successful acquisition.
We collaborated closely with photographers, stylists, and production teams. This coordination resulted in imagery that successfully balanced sophistication with authenticity, creating a visual language that resonated with both existing customers and new premium market segments.
SERVICES
Photography
— Moodboards
— Campaign Concepting
— Still Life Art Direction
— On Location Art Direction
— Location Scouting
— Casting
— Photo Production
— Set, Prop, Wardrobe
— Editing & Post Production
— Sound & Voice Over
— Music Sourcing
— Retouching
— Video Color Grading
Creative
— Creative Direction
— Photo & Video Art Direction
— Content Development
— Social Content
— Styling
Branding
— Logotype
— Identity System
— Brand Guidelines
— Brand Books
— Voice + Copy
Strategy
— Brand Auditing
— Brand Strategy
— Brand Positioning
— Creative & Content Strategy
— Strategy Workshops
Consulting
— Neuromarketing & Neuroaesthetics
— Creative Optimization
— Creative Operations
— Sustainability Best Practices
Digital
— DIgital Design
— Content Creation
— Website Design + Build
— Information Architecture
— Email Strategy + Design
Print
— Print Collateral
— Packaging
— Illustration