E - C O M M E R C E
HOME, CULINARY, CPG, FASHION, BEAUTY, HOSPITALITY, TRAVEL, PET, KID
With over 15 years of e-commerce expertise, I've architected and launched more than 15 online retail experiences across platforms including Squarespace (where I'm a certified expert), Shopify, and Salesforce Commerce Cloud during my tenure at Capgemini and as an independent consultant. My approach combines strategic UX design with creative direction to build immersive digital shopping experiences that drive conversion while maintaining brand integrity across all customer touch points. A figma link with e-commerce examples and strategic designs available on request.
D E L I V E R A B L E S
Photoshoot Concepting
Photo Art Direction
Content Strategy
Content Assets
Design Direction
Brand Identity
Brand Collateral
UX/UI Design
User Journeys
Trend reporting
SERVICES
Photography
— Moodboards
— Campaign Concepting
— Still Life Art Direction
— On Location Art Direction
— Location Scouting
— Casting
— Photo Production
— Set, Prop, Wardrobe
— Editing & Post Production
— Sound & Voice Over
— Music Sourcing
— Retouching
— Video Color Grading
Creative
— Creative Direction
— Photo & Video Art Direction
— Content Development
— Social Content
— Styling
Branding
— Logotype
— Identity System
— Brand Guidelines
— Brand Books
— Voice + Copy
Strategy
— Brand Auditing
— Brand Strategy
— Brand Positioning
— Creative & Content Strategy
— Strategy Workshops
Consulting
— Neuromarketing & Neuroaesthetics
— Creative Optimization
— Creative Operations
— Sustainability Best Practices
Digital
— DIgital Design
— Content Creation
— Website Design + Build
— Information Architecture
— Email Strategy + Design
Print
— Print Collateral
— Packaging
— Illustration